To rethink the classic tale through minimalist imagery that seamlessly complements everyday wear. To create a series of delicate illustrations that retain the story's identity without overcomplicating the design.
We developed a series of original illustrations that translate the aesthetics of "The Little Prince" into the realm of modern fashion. Each drawing is a result of fine craftsmanship, where classic images gain new visual depth. Our goal was to create more than just prints; we crafted tiny stories that come to life on fabric, preserving the original magic in every single line.
The visual concept is based on a blend of soft watercolor styling and sharp graphic outlines. We meticulously detailed key scenes: the Prince gazing at the stars with his sheep friend, resting by his beloved rose, or traveling on a fluffy cloud. The textured feel of the illustrations evokes drawings on premium watercolor paper, adding a distinct artistic value and a sense of "craftsmanship" to the merchandise.
In designing the merch, we focused on intellectual design and unconventional placement. Beyond the central prints, we incorporated delicate "The Little Prince" embroidery on collars and sleeves, giving the garments a finished, premium feel. The chosen palette — ranging from sandy textile tones to the vibrant colors of the illustrations — creates a harmonious contrast. This is apparel for those who value the meanings hidden in details and wish to carry a piece of the fairy tale within the daily city rhythm.